The purpose of KINESIOLOGY ASSOCIATION OF SASKATCHEWAN is to represent Kinesiology at a provincial level and to be a strong voice in the recognition, promotion, and growth of the profession of Kinesiology. It aims to act in advocacy/lobby, that is, to be recognized as the united voice for the profession of Kinesiology in Saskatchewan; in membership services, that is, to coordinate and strengthen membership services; and in building public awareness and support, that is to educate the Saskatchewan residents to understand the value that the applied science of Kinesiology helps them better their lives