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Why a Provincial Kinesiology Association is a member?


CKA structure is based on membership of organisations, namely Provincial Kinesiology Associations. A Kinesioglogist must become a member of its Provincial Kinesiology Associations. The Canadian Kinesiology Alliance has and continues to work with a broad group of stakeholders that include industry, government and not-for-profit/professional association groups. Given that the mandate for the Canadian Kinesiology Alliance is national in scope, over the years the CKA/ACK has worked hard to build mutually-beneficial and cooperative relationships with provincial associations and groups.

PKAs, as organisation member of CKA, are involved in a variety of ways with CKA for the advancement of the professions. The Canadian Kinesiology Alliance works in collaboration with the Provincial Kinesiology Associations to bring increased recognition and awareness of kinesiology and the sciences of human movement, to advocate on behalf of our partners and stakeholders, and to support common standards and professionalism. Nationally, the CKA is the strong and united voice of kinesiologists. When joining the CKA, PKAs benefit from:

  • Access to opportunities to network with members, partners and affiliates to build social capital in promoting the field of Kinesiology;

  • Access to marketing tools & opportunities including easily adaptable promotional event material such as the National Kin Week held annually in November and the National Health and Fitness Day held annually in June; CKA/ACK strives to be creative in reviewing existing promotional materials, external communication strategies and in identifying areas of opportunity to facilitate development of a sustainable, national marketing strategy;

Access to financial returns on CKA/ACK’s partners financial remittance to the Affinity Program on sales from products and services to Kinesiologists such as for professional insurance products, continued education opportunities, home and auto insurance, or patient tracking software.

 

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