CONSIDERING THE IMPACT OF THE CORONAVIRUS, THE NEW MOVING FORWARD WITH COVID-19 KINESIOLOGY GUIDELINES ADDRESSES CARDIORESPIRATORY HEALTH
Briefly, National Kinesiology Week, held November 22-28, 2021, organized by the Canadian Kinesiology Alliance (CKA) to help all Canadians, including seniors and those affected by long term Alzheimer's disease and related dementias, return to a more active lifestyle to move better and live better through MOVING FORWARD WITH COVID-19 – KINESIOLOGY GUIDELINES FOR MAINTAINING OPTIMAL HEALTH, reached over
18,653,072 people.
Here are the highlights:
On the media side as of today, we have had 3 radio interviews, 87 articles and 34 television mentions. This gives a total of 124 mentions for a total audience of 18,326,264. The advertising value of this coverage is estimated at $169,939.
On the social media side, as of November 23, we have over 326,808 impressions and over 1714 clicks in 13 days of campaigning. The campaign is going very well, we are just 2/3 of the way through.
CKA has demonstrated how Kinesiologists are part of the solution to support Canadians on the road to recovery. The Guidelines focus on six fields of practice where the expertise of Kinesiologists can help: cardiorespiratory health, cognitive capacities including mental health, ergonomics, functional abilities, weight gain and obesity, and safe return to sport..
For more information on the event, please read the initial press release.
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