Study: Can a field of practice also be a brand?

The Canadian Kinesiology Alliance (CKA) is a non-profit corporation that advocates and promotes the advancement of the profession of kinesiology in Canada. It is the unifying voice for kinesiology in Canada and represents nine provincial kinesiology associations and over 4,000 affiliated Kinesiologists. Their goal is to push the science of kinesiology forward. 

Understanding the challenge 

As a brand, however, CKA wanted to reposition itself and kinesiology in the health sector; it had big strategic goals to have the science recognized across Canada as a prevention and treatment aid. Visually, its brand consisted of a clinical red primary colour with a few other elements to express their personality. The biggest struggle came down to how CKA viewed itself — it couldn’t decide if Kinesiology was a field of practice or a brand? The question we posed was: Could it be both? 


What Kinesiologists need to know about Kinesiology Tape?

By: Kathie Sharkey R.Kin and Amanda Tankovich (Guelph Humber 3rd year student)

Kinesiology tape has been a popular topic lately and there is a lot of information but looking at the clinical studies and evaluating if using this tool is appropriate for you and your clients is important.  I took a course back in 2011 and I like having tape as tool I can use to help my clients.  I consistently use the tape for common things like posture resetting and alignment, stabilizing knees, and for different pain issues.  

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Tips for shoveling snow without getting hurt

As soon as the snow arrives, the shovelling season begins. But to succeed without injury, take the time to get ready!

A lack of preparation could ruin your winter. Lower back pain, ligament injuries and joint tension are the most common problems caused by shoveling.

These injuries are often caused my muscle stiffness, static postures, overdoing it or lack of warm-up before shoveling.

Here are simple tips:

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Exercise specialists should be members of our health care team

The Canadian Family Physicians is promoting Kinesiologists

The radiograph in Figure 1 belongs to a 57-year-old teacher who, owing to a knee injury as a teenager, has lived with knee pain for most of her adult life. ....The most important change while she was wait-listed was that she began to exercise under the care and guidance of experts, and it is time that we include these experts, such as kinesiologists, on our allied health care teams.

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5 ways you can move better to live better with osteoporosis

If you’ve been diagnosed with osteoporosis or osteopenia, or you know someone who has been, then you’ve probably heard the stats: 2 million Canadians are affected by osteoporosis, and at least 1 in 3 women and 1 in 5 men will suffer from an osteoporotic fracture. (Source: Osteoporosis Canada)

You may also know that bisphosphonates, hormones and SERMs are common drug treatment options for people with osteoporosis, and calcium is an important supplement. But did you know there’s another medicine that can help preserve bone density, reduce your risk of fractures and allow you to enjoy the lifestyle you want?

That medicine is movement.

Here are five ways a kinesiologist can help you move better to live better with osteoporosis.

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5 ways you can move better to live better with diabetes

When you have Type 1 or Type 2 diabetes, your blood sugar and energy levels can have a big impact on your ability to enjoy life. Insulin and medications are important, but did you know there’s another medicine that can quickly lower your blood glucose, give you more energy, reduce your risk of heart attack and stroke, and potentially even reduce your reliance on medication?

That medicine is movement. With a kin, you can move better to live better with diabetes. Here are 5 ways a kin can help.

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